Placecast is now Ericsson Emodo

Alistair Goodman - 2/14/18 9:00 AM

We are excited to announce that we are joining the Ericsson Emodo family. We share a vision to transform data into results for mobile operators, advertisers, and publishers.

This deal builds on the unique strengths of Placecast and Ericsson Emodo, creating a market-leading, data-driven business which specializes in monetizing mobile operator data to empower both advertisers and publishers. Placecast brings its leading carrier-verified, location-based data solutions to an experienced Emodo team, backed by Ericsson’s reputation as a neutral, trusted partner for mobile operators, advertisers, and publishers.

We look forward to continuing our great work as part of the Ericsson Emodo team. Stay tuned to learn about our progress as we bring increasingly innovative and valuable solutions to market together.

Topics: Industry trends- Mobile Advertising- Location Data Management

Alistair Goodman

Alistair Goodman

Alistair Goodman brings 20+ years of experience working in marketing and product development efforts for media and data technology companies. Currently the CEO at Placecast, Alistair leads a team of location and mobile data management experts. Prior to Placecast, Alistair was VP of Strategic Marketing at Exponential Interactive, an online media services and technology company whose flagship brand Tribal Fusion grew to be one of the largest privately-held digital media companies in the US. Alistair holds a BA from Haverford College, an MBA from the Kellogg School of Management and was a Henry Luce scholar in Asia.

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